Pricing Workshop for Solopreneurs
A lead asks what you charge. You freeze.
You pull a number out of thin air, then immediately wonder if it was too high. Or too low.
They push back, and you cave. Drop the price on the spot, throw in extra work, and walk away feeling like you undersold yourself again.
Most solopreneurs think they have a pricing problem. They don't. They know their work is good. What they don't have is a number they can say out loud and hold when the client asks them a question.
After our Pricing Q&A in April, I'm teaming up with Benedikt & Jasmin again to turn that into an actual actionable workshop, as promised 🙏
It will be hands-on. You'll do exercises during the session, so you leave with real prices you can stand behind and the words to back them up.
You'll walk away with:
A clear pricing model that fits your offer (packages, retainers, consulting, project-based)
A specific number you've sanity-checked
A plan for when and how to raise your prices
Ready-to-use language for "your price is too high," "we can't afford that," and other awkward moments
A way to spot and shut down scope creep before it eats your margins
Format
2 hours with live exercises & Q&A. We'll wrap around 7:30 PM. Q&A may run a bit longer for anyone who wants to stay. Everyone will get the replay afterwards.
Who it's for
Solopreneurs, freelancers, founders, and consultants who sell services and want a simpler, clearer way to price their work and defend it in client conversations.
The organiser
Maria Ledentsova
Personal Branding Coach & Founder of launch/anyway
Maria coaches solopreneurs and founders on personal branding and LinkedIn growth. She’s the founder of launch/anyway, a community for solopreneurs, and has worked with brands like Notion, Tally, Pitch, Make, Framer & more.
The experts
Benedikt Backhaus
AI Trainer & Systems Builder for Creators
Benedikt helps creators and solopreneurs use AI in practical ways through workflows, learning content, and tools that save time and improve delivery. He creates educational content for platforms like LinkedIn Learning and heise Academy and has published 35+ video courses on AI in business.
Jasmin Flick
Business Mentor for Female Entrepreneurs: Strategy + Inner Shifts
Jasmin helps online service providers and coaches build profitable businesses by combining content and sales strategies with the inner confidence to actually follow through — so they can price boldly, sell clearly, and grow on their terms.