Gheelicious Launch Mixer
There's a New Spread in Town
A Launch Celebration for the Cleanest, Most Delicious Spread You’ve Never Heard Of. Yet.
Houston has always known good food. And tonight, it gets to know something extraordinary.
Gheelicious — Texas’ first chocolate ghee-based spread — is officially launching, and we’re celebrating the way Houston does everything: with bold flavor, big community energy, and zero compromise.
Rooted in Ayurvedic food wisdom and crafted by a food scientist with 17 years of obsession over clean ingredients, Gheelicious was born from a simple but radical idea: that the food you love should also love you back. No inflammation. No artificial anything. Just rich, indulgent, dangerously good chocolate spreads made with premium ghee — in Hazelnut, Peanut, and Pistachio, in Classic Creamy and Super Crunchy.
This evening brings together Houston’s most exciting CPG founders, food manufacturers, brand builders, retail experts, and industry service providers for a night of tastings, real talk, and the kind of connections that actually move the needle. Whether you are here to taste, to learn, to network, or to find your next collaboration, you are exactly where you need to be.
Come hungry. Leave inspired.
The Evening
5:00-5:45 | Cocktail Hour and Welcome Tastings
Arrive, settle in, and get your first taste of Gheelicious. Grab a drink, explore the exhibitor booths, and connect with some of Houston’s most interesting food and CPG minds before the evening officially begins.
5:45–6:15 PM | Eat Better. Live Bolder. Choose Differently.
Snehee Chaplot, Founder and Food Scientist, Gheelicious
What if eating well did not mean giving anything up? What if your next favorite indulgence also happened to be good for you?
In this talk, Snehee makes the case for why the way we eat needs to change and more importantly, how approachable and delicious that change can be. Drawing from 17 years in food science and a deep respect for Ayurvedic food philosophy, this session is about the courage it takes to choose better: better ingredients, better products, and a better relationship with what you put in your body. Snehee will also share how brands like Gheelicious are doing the hard work so that choosing clean is no longer a sacrifice.
You will also meet Zenni — the Zen Cow and the soul behind the Gheelicious brand — and understand why the most intentional food almost always comes from the most grounded places.
Leave with a new lens on what you eat, why it matters, and what one small, delicious choice can do for your health and your happiness. Q&A to follow.
6:15–6:30 PM | Design That Tells a Story
Rohan Nanavati, Founder, Roar Studios
Behind every brand that stops you in your tracks is a design system that was built with intention. Rohan Nanavati, the creative force behind the Gheelicious visual identity, shares how great design does more than look good — it builds trust, communicates values, and earns a place in people’s lives. Q&A to follow.
6:30–6:45 PM | From Kitchen to Market: What Go Texan Can Do for Your Brand
Go Texan Representative
If you are building a food brand in Texas, the Go Texan program may be one of the most underutilized tools available to you. This session covers what the program offers, how it helps CPG brands earn credibility and consumer trust, and how to put it to work at every stage of your growth. Q&A to follow.
6:45–7:00 PM | The Numbers Behind the Brand: CPG Accounting Done Right
Mars AI Accounting
CPG accounting is not like any other kind of accounting, and getting it wrong can quietly sink a brand that is doing everything else right. The Mars AI team breaks down what makes food and beverage financials uniquely complex, what founders most commonly get wrong, and how their AI-powered approach keeps growing brands in control, compliant, and ready to scale.
7:00–7:30 PM | Journey of a Brand: Inception to Commercialization to Legacy
Panel Discussion
This is the anchor conversation of the evening. A candid, unfiltered discussion on what it truly takes to build a brand that does not just survive — but becomes something people remember. From the earliest spark of an idea to landing on retail shelves, to building a legacy that outlasts trends, this panel will walk through every stage of a brand’s journey and what separates the ones that endure from the ones that fade. Panelist lineup to be announced soon.
7:30–8:00 PM | Open Networking and Booth Exploration
The evening closes with open networking. Reconnect with speakers, meet fellow founders and industry experts, and spend time with the exhibitors before you head out.
Meet Our Exhibitors
Throughout the evening, you will find an engaging mix of brands and service providers set up across the venue. From products you can taste and buy on the spot, to experts and organizations you will want in your corner as you build and scale — our exhibitor floor brings together some of the most valuable voices in Houston’s CPG ecosystem. Come ready to explore, ask questions, and make connections that go beyond a business card.
Who Should Attend
This event is a must for:
CPG founders at every stage — from idea to shelf
Food manufacturers and co-packers in the Texas market
Brand designers, marketers, and creative agencies
Accountants, consultants, and financial advisors in food & beverage
Retail buyers, distributors, and industry connectors
Anyone passionate about clean food, wellness, and building legacy brands
Houston’s CPG community doesn’t just show up — it shows out. Come be part of it.