Buy-In or Bust: Why Your Team's Resistance Is Killing Your Growth
You've made the call. You know it's the right move for the business. Now you have to bring your team along — and that's where it falls apart.
You spend weeks figuring out how to pitch the idea. You rehearse the conversation. You anticipate every objection. And the moment you bring it up, your partners or your leadership team start pushing back — sometimes openly, sometimes by just going quiet and waiting it out.
So you back off. Or you push harder. Or you compromise the decision into something nobody actually wants. Months pass. Nothing moves. Revenue plateaus. Good people start checking out.
Here's what most CEOs miss: buy-in isn't a sales pitch. It's a leadership posture. And the harder you work to "get" buy-in, the less of it you'll actually have.
In this 45-minute interactive workshop, Dan Cox and Jason Curtis will walk through:
Why fear-based persuasion almost always backfires — and what to do instead
The difference between forcing buy-in and earning it (and when each is appropriate)
How to lead a decision your team didn't see coming without losing trust
The relational capital equation every CEO needs to understand before the next hard conversation
You'll also have the chance to bring your own buy-in problem to the table — anonymously if you'd prefer — and get a real answer from Dan and Jason live on the call.
When: Tuesday, June 9th • 12:00–12:45 PM PT Where: Virtual (Zoom link sent on registration) Cost: Free
Want to go deeper? Five seats are available for a one-hour group coaching workshop with Dan and Jason on June 16th, where we'll work through your specific situation in detail. Details shared at the end of the webinar.
Tickets go on sale on June 9.