

Reimagining Work: Meaning, Purpose and Productivity
Join us for an interactive discussion, led by Professor Nava Ashraf, exploring how understanding one’s personal sense of purpose transforms work, productivity and leadership in an age of rapid technological and social change.
NB: You must REGISTER TO ATTEND, and get a badge at reception. Security protocol. No registration= not on the guest list= not admitted to the building.
3:45-4:15 Check-in and Networking
4:15 - 5:45 Discussion and Q&A
6:00 adjourn
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In a world where burnout, disengagement, and “quiet quitting” dominate workplace headlines, Professor Nava Ashraf’s research offers a different perspective, showing that the most enduring source of motivation lies not in monetary incentives, but in meaning — the manifestation of one’s personal identity and purpose.
Drawing on large-scale studies with global firms, Professor Ashraf examines how meaning drives human motivation and productivity. This interactive event invites participants to reflect on what it means to reimagine work — and how we can build labor markets that cultivate fulfilment, innovation, and collective purpose.
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Nava Ashraf is Professor of Economics at the London School of Economics and Political Science. She is also Co-Director of the Psychology and Economics program at STICERD, and Founder and Director of the Altruistic Capital Lab in the LSE Department of Economics.
The Altruistic Capital Lab reimagines work as a domain for individual and collective flourishing, through meaning, purpose, and contribution. https://altruisticcapitallab.com/vision-and-mission/
Altruistic capital is a form of human capital, the desire to make a positive impact. It can be channeled into motivation and productivity; and like other forms of capital, it can grow or be depleted in the right/wrong conditions. (Altruistic Capital Theory, 2017)