Pricing Gym - special edition with Juan Echeverri
🚀 Next up in the Pricing Gym: RGM frameworks that actually stick with Juan Echeverri
If you’re navigating the shift from pricing firefighting to a disciplined, value-based Revenue Growth Management (RGM) model, this one is for you.
We're thrilled to welcome Juan Echeverri, a seasoned RGM leader with a rare track record of building and operationalizing RGM frameworks across multiple industries, from FMCG to durable goods to industrials. Most recently at Holcim, Juan has led Revenue Management & Commercial Planning across LATAM, applying structured RGM thinking in one of the world’s most complex, cost-sensitive, and strategically critical sectors.
📌 In this session, we’ll unpack:
Why RGM isn’t just for CPG and how to tailor it for high-ticket, capital-intensive or fragmented channel environments
The non-negotiables of a scalable RGM setup: architecture, governance, routines, and the role of analytics
Lessons from the field: what actually works in deploying RGM in real operating environments and where most companies stumble
The Holcim story: how RGM can drive transformation in businesses with decentralized sales, commodity inputs, and strong local dynamics
🔍 Why attend?
In today’s dynamic and margin‑constrained environment, many companies default to cost‑plus or reactive discounting weak levers. An end‑to‑end RGM framework flips that: it puts value at the center, builds disciplined commercial routines, embeds pricing governance and equips your teams to defend price‑level and win deals at value‑justified levels.
This is not theoretical. With Juan we’ll go beyond “nice to have” to “must‑have” – and show how to make it executable.
🎯 Format: A 45-minute (and 15 min warm up) roundtable format where pricing and RGM leaders gather to stretch their thinking, test ideas, and debate without filters.
🧠 Think mental reps, strategic cardio, and value-building drills.
👥 Who is it for?
Senior pricing, RGM, and commercial leaders who want candid, high-level conversations without filters or fluff.
What to Expect:
🏋️ Work out your pricing and growth reflexes.
💬 Challenge ideas. Don’t just nod.
🧩 Solve one real dilemma together.
🚀 Sharpen your margin strategy with 10 sharp minds.
🤝 Build peer power, not just a network.
🔥 Leave with at least one “why didn’t I think of that?” insight.
🧭 No fluff. Only value. And yes, it’s free.
⏱️ 60 minutes built around your needs.
🥇 Because pricing leaders deserve a space to train—not just perform