

Retail Field Report LIVE, sponsored by eko and GroundTruth
Join Retail Field Report in Bentonville, Arkansas on June 18th to kick off its live show season!
RFR founder, Anne Mezzenga, will sit down alongside Diana Marshall, EVP & Chief Experience Officer @ Sam's Club and Tracy Poulliot, EVP US eCommerce & Marketing @ Walmart to give the audience a view into a "day in the lives" of the individuals powering retail. You'll walk away hearing what it's like both personally and professionally to champion their work, what priorities and initiatives they are looking to accomplish with their teams in 2026, how they're utilizing technology, and how brands can be best in class partners.
Big thanks to eko and GroundTruth for helping bring this very special event to life!
Once the Report is over, the conversation and new connections don't have to end! Drinks and bites at The Eddy, a buzzy new cocktail bar with views of the Bentonville Square hosted by SmartCommerce and Ibotta.