

How to sell (without selling) | The proposal edition
They asked for a proposal. And then nothing.
You had a great call, they said "send me something", you spent an evening writing it, and since then it's been three days of checking whether they've opened it.
In this free live masterclass, Mike Lovegrove shows you how to write a proposal that reads like their problem getting solved, so your client wants to sign it rather than put it in a drawer.
📅 Wednesday 18 November
🕖 6pm UK · 7pm Amsterdam · 60 min, live on Circle
In one hour you'll learn:
✅ How to build the proposal around their problem, rather than a list of your services
✅ The way to show your price so it feels like the obvious next step
✅ What to do after you hit send, so you can follow up without feeling like you're chasing
⚠️ Important: to join, you also need to register on Circle
The masterclass happens inside the Sollo community on Circle, so registering here on Luma isn't enough to get you in. Open the event on Circle and hit RSVP there too:
Your host: Mike Lovegrove
Founder and CEO of Sollo, with 10+ years in B2B sales. He built and sold his fintech JRNY, then grew revenue from $1m to $4m ARR in 15 months as VP Sales at a Series A, and from $12m to $19m ARR in 10 months as GM at a unicorn. Since 2023, his clients have made over $35m in new revenue using the same method he'll teach you in this session.
It's live, it's free, and you're welcome to bring a friend (and your questions).
~ Sollo