The Future of Shopping: Understanding Canada's AI-Driven Consumer

​Artificial intelligence is rapidly transforming how consumers discover, evaluate, and purchase products. As AI becomes increasingly embedded in everyday life, Canadian shoppers are developing new habits, expectations, and decision-making processes that marketers cannot afford to ignore.

​Join Jason Boyd and Rachel Bonsignore from NIQ's Consumer Behaviour & Insights team for an exclusive breakfast session hosted at the NIQ Toronto office, exploring how AI is changing the consumer landscape in Canada and what it means for brands in the months and years ahead.

​Drawing on NIQ's latest global and Canadian consumer research, we'll examine:

• ​The global AI landscape and evolving consumer attitudes

• ​NIQ's Consumer Life AI Segmentation for Canada, including how Canadian consumers compare with their global counterparts

• ​Emerging East-meets-West trends and their potential influence on the future of shopping in Canada

• ​How Canadians are integrating AI into their shopping journeys, from product discovery to purchase

• ​Category-level insights highlighting where AI adoption is accelerating and where it remains limited across the Canadian retail landscape

• ​Strategic implications, including practical recommendations for staying ahead of changing consumer behaviours

​It's a session you don't want to miss. Spots are limited, reserve your seat today to make sure you don't miss out!