IF I CAN MAKE IT THERE…What it really takes to build a brand in America

​Hosted by UK Advertising and the The Department for Business, Innovation, Science and Trade, in partnership with the American Marketing Association and The Marketing Society.

​The United States represents an enormous growth opportunity for ambitious brands, but success in one market does not automatically translate across the Atlantic.
Join senior brand and marketing leaders who have launched, built or advised businesses growing in the U.S. market for a candid conversation about what it really takes to build and grow in America, from understanding consumers and culture to navigating media, distribution, partnerships and building the right team on the ground.

​Speakers:

​Hannah Rowe, 
US Marketing Lead at Ancient + Brave

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​Hannah Rowe is US Marketing Lead at Ancient + Brave, one of Europe's fastest-growing wellness brands before its expansion into the US, known for its award-winning range of supplements and its status as one of the highest-scoring B Corps. Hannah led the brand's launch from the ground up in the US, and also works with a portfolio of CPG brands, helping them launch and scale in the US through DTC and retail channels. Before this, she was Head of Marketing at Luna Daily, a British body care brand now stocked in Sephora and Ulta across the US, having started her career at two of the world's largest consumer tech companies, Casio and Huawei. With over 15 years' experience, Hannah brings a first-hand view of what it actually takes to build and scale a brand across the Atlantic.

​Benoit Vatere,
Chief Media & Digital Commerce Officer, Liquid Death

​Benoit Vatere is Chief Media and Digital Commerce Officer at Liquid Death, one of the fastest-growing non-alcoholic beverage brands, known for using comedy, entertainment and disruptive marketing to make health and sustainability more fun. Prior to Liquid Death, Benoit founded Mammoth Media, a digital-to-retail technology company where he developed digital media strategies for leading consumer brands including Pepsi, Lemon Perfect, 7-Eleven and Siete. He previously served as CEO of mobile gaming monetisation platform Playhaven and co-founded conversion optimisation company magnify360, bringing deep experience across brand growth, digital media, commerce and technology.

​Lily Yao (Moderator)
Vice President, Marketing, American Marketing Association

​Lily is a business leader who appreciates the value and power of a community. As the VP of Marketing, Lily is committed to expanding the global reach of the AMA community across industries, disciplines, and interests. She is responsible for creating the vision and strategy to elevate AMA’s brand in the marketplace through high-impact marketing campaigns and efficient marketing operations. Before joining the AMA, Lily held marketing leadership positions at Fortune 500 companies such as Hasbro, NBCUniversal and startups such as The Skimm. She is passionate about motivating and collaborating with others to achieve success.

​More to be announced

​New York City venue details provided upon RSVP.

​STRICTLY INVITATION ONLY