Marketing Measurement Meetup

​📑 Agenda:
6:00 PM - 6:30 PM - Registration and Networking
6:30 PM - 6:40 PM - Welcome and Keynote Talk: GetYourGuide’s Journey to Marketing Measurement

• ​Speaker: Ahmed Ben El Cadi, Marketing Analytics Manager @GetYourGuide

​6:40 PM - 7:10 PM - Measurement Triangulation: How the Three Pillars Interplay and our Latest Solution to Data-Driven Attribution.

• ​Speaker: Sai Dinesh Dacharaju, Senior Product Manager - Marketing Science @HelloFresh

• ​Speaker: Navid Ghayazi, Senior Data Scientist @HelloFresh

​7:10 PM - 7:20 PM - Break - Drinks
7:20 PM - 7:50 PM - Incrementality Unlocked: How to Measure What Really Moves the Needle

• ​Speakers: Kanykei Dordoeva and Nacho Rios, Senior Data Analysts, Marketing Analytics @ GetYourGuide

​7:50 PM - 9:00 PM - Closing Remarks and Extended Networking with drinks 🍺 & Pizza🍕

​​​Additional Resources

​​​Check out our Inside GetYourGuide blog, or follow us on LinkedIn. For any questions, please don’t hesitate to contact us.

​​​Important note: Please be advised that this event will be recorded and photographed, and we will have a photographer on-site. If you prefer not to be included in any recordings or photographs, please do not hesitate to let us know during the event. Your comfort and privacy are important to us.