Community > Marketing: Stop Marketing and Start Showing up, with Jonathan Cheever from Team Cheever Plumbing + HVAC
Join the Park City Marketing Club on Monday, February 23 for a conversation with Jonathan Cheever, co-founder of Team Cheever Plumbing + HVAC about shifting your mindset from marketing to community.
More About the Event:
Community > Marketing isn’t just a mindset shift, it’s a more effective way to grow.
In this Park City Marketing Club discussion, Jonathan Cheever challenges the default approach to marketing and asks a different question: What if growth came from showing up consistently as yourself, for your community?
We’ll hear why:
Leading with presence (rather than marketing) builds trust faster than any campaign
Fans matter more than leads when it comes to long-term growth
Context beats best practices because what works depends on who you’re serving and why
Jonathan reframes marketing as something much closer to operations … not a separate function, but a reflection of how your business actually behaves, communicates, and treats people day to day.
We’ll also dig into:
The Core 4: Foundational elements that make community-led growth work
Why “premium” is decided in the first 10 seconds of an experience
How intentional environments shape perception, connection, and momentum
And finally, Jonathan shares insights from his Signature Series:
The Board Room
The Business Table
These are two curated experiences designed to create depth, trust, and real relationships, not surface-level networking.
About Jonathan Cheever
Jonathan Cheever is co-founder of Team Cheever Plumbing + HVAC, a premium mechanical services company based in Park City, Utah.
A Snowboard Olympian (2018 PyeongChang) with a 16 year tenure on the US Snowboard team, Jonathan brings the same discipline and drive to building a high-performance business. Team Cheever specializes in complex residential systems—hydronic heating, snowmelt, radiant floors—for mountain homes across the Wasatch Back.
⚡️You bring your ideas, questions and a spirit of collaboration
🥨 We'll bring the snacks and drinks.
Join the Park City Marketing Club
The Park City Marketing Club is free and open. Join the club at parkcitymarketing.club
🙌 High Fives
Thanks to our sponsors, Kiln, Avantlink, TownLift, Lake City Photos, and Humongous Media for their support!