The Reels Lab: Making Short-Form Video Work For Your Business

​You don't need a camera crew, professional equipment, or a personality transplant to make short-form video work for your business.

​You'll cut through the confusion surrounding short-form video, what's actually worth filming, how to shoot and edit it on the phone already in your pocket, and which trends deserve your time versus which ones water down your brand.

​What you'll walk away with:

• ​The knowledge of what actually works and what doesn't

• ​Top tips to create scroll-stopping short-form video

• ​A content idea formula you can repeat again and again so you don't have to come up with a new idea every other day

• ​How to batch content to eliminate overwhelm and burnout

​This session is led by Margaret Anne Neal of Blue Byrd Marketing, as part of theCO’s marketing series featuring local agencies. Explore all three topics at attheco.com/marketing.