Lead with Impact: Craft Stories That Build Trust and Influence
You can do exceptional work and still struggle to make people see its value.
Whether you're pitching an idea, leading a team, speaking to stakeholders, or explaining what you've built, the way you tell the story can determine whether people remember it, trust it, and act on it.
In this hands-on workshop, Mahfuz Chowdhury will show you how to turn your experiences, challenges, and wins into stories that build credibility and influence.
Using a practical storytelling framework, guided exercises, and live coaching, you'll work on a real story from your own experience and learn how to communicate it with greater clarity, purpose, and authenticity.
Workshop Format
Find your story
Identify a real experience from your work worth turning into a story.Shape it using a simple framework
Use Trial > Tension > Transformation to structure your story clearly.Make it usable
Refine it so you can apply it in meetings, pitches, and leadership conversations.
Meet Your Mentor
Mahfuz Chowdhury is the Founder of Aloor & Co., where he supports executives and leadership teams as their Fractional Chief Marketing Officer. He is also a three time international TEDx speaker, Hall of Famer strategist, and a two-time published author.
Over more than 15 years, Mahfuz has helped hundreds of organizations strengthen the way they position ideas and communicate their stories.
He has delivered storytelling sessions and keynote talks for professionals and teams at organizations including Microsoft, IBM, EY, KPMG, and PwC, helping leaders communicate with greater clarity, confidence, and credibility.
Mahfuz is also the author of The Resilient Brand and host of Canadian Western Bank’s Growth Decoder podcast.
His approach combines practical storytelling frameworks with human connection, helping professionals turn complex experiences into stories that make their leadership, thinking, and impact easier to understand.
Come With an Experience. Leave With a Story.
You already have stories worth telling. This workshop will give you a framework for doing exactly that. Bring an experience from your career. We’ll help you turn it into a story people remember.