Ahelon REWIRED Talks #1: Ecommerce, rewired
Meta Ads, SEO, content, TikTok and Black Friday: five topics that decide how ecommerce brands grow, and all five have changed in the past year.
REWIRED Talks is Ahelon's new event series and the first edition looks at what's breaking in ecommerce marketing in 2026, and what's working instead.
Think of it as a meeting point for the ecommerce community: a place to share what you know, hear how others see things, expand your network, and take home practical knowledge.
Who is it for?
▪️Anyone who works on growing online sales: from heads of marketing and ecommerce managers to performance marketers, SEO and content specialists, and brand teams selling through their own channels or through retailers and marketplaces.
AGENDA
9:30 - Registration
10:00 - Welcome
10:10 - Meta Ads in 2026 and Beyond: What Changed? Josip Mileta, Digital Advertising Team Lead @ Ahelon
10:40 - Where Did the Traffic Go? The Struggles of Ecommerce SEO in 2026 Boris Barić, Head of Web Analytics & Optimization @ Ahelon
11:10 - Coffee break
11:40 - Become the Answer: Content Strategy for Webshops at Scale Denis Devčić, Growth Marketing Manager @ Ahelon
12:10 - TikTok for eCommerce: From Creative to Performance Marko Mikes, Client Partner Lead, Ana Ivanković, Client Partner, and Juro Peronja, Client Solution Manager @ Aleph
12:40 - Black Friday '26: Full-Funnel Growth Strategy Juraj Puljić, Partner Consultant @ Coob Ads Croatia (ex. Admixer Media)
13:10 - Closing words
13:15 - Networking, bites & drinks
Entrance is free, but registration is required due to limited number of spots.
▪️Wednesday, 11 November 2026
▪️HoB, Slavonska avenija 6, Zagreb
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