Universal Hackathon - Create Your Own AI Workforce | AWS Builder Loft
The Universal Celebration Hackathon is a celebration of creativity, entrepreneurship, and the next generation of AI-powered companies. Bring your ideas, experiment with new possibilities, and turn your vision into something real.
This hackathon is about more than building a prototype. It’s about imagining what a company looks like when AI agents can work together as a team.
The Challenge
Build a company run by a team of AI agents.
Your challenge is to create an AI-native business or startup where multiple specialized agents work together to build, operate, and grow the company.
Think of your agents as your founding team. You might have a CEO agent defining strategy, a product agent building the product, engineering agents writing code, marketing agents finding customers, sales agents closing deals, finance agents managing the business, and operations or customer-support agents keeping everything running.
The key question is:
What happens when you give an AI team a business to run?
What to Build
Build a working prototype of a company powered by a team of collaborating AI agents.
Your project should:
Identify a real problem or opportunity.
Define a clear product, service, or business.
Create multiple AI agents with distinct roles and responsibilities.
Show how your agents communicate, collaborate, and make decisions.
Demonstrate how the agents can actually execute business tasks.
Show how your company could acquire customers, deliver value, and grow.
You can build for consumers, businesses, creators, communities, or any other audience.
Don’t just build an AI feature. Build the beginnings of an AI-native company.
Tracks
Choose one or multiple tracks and build your company within them.
Climate, Sustainability & Impact
Build AI solutions for a healthier planet and stronger communities.
Examples: climate, sustainability, agriculture, disaster response, smart cities, social impact.
Health, Wellness & Care
Build AI solutions that improve health, wellbeing, and quality of life.
Examples: healthcare, fitness, nutrition, mental wellness, elder care.
Education, Learning & Research
Build AI solutions that make learning, education, and research better.
Examples: tutoring, personalized learning, professional training, research, career development.
Business, Growth & Productivity
Build AI solutions that help businesses work smarter, grow faster, and operate better.
Examples: sales, marketing, CRM, analytics, productivity, automation, business operations.
Media, Entertainment & Creators
Build AI solutions for creativity, entertainment, and digital experiences.
Examples: film, music, gaming, content creation, creator tools, social media.
Commerce, Retail & Consumer
Build AI solutions that transform how people shop and how businesses sell.
Examples: e-commerce, marketplaces, retail, logistics, inventory, personalized shopping.
Build the Future
Whether you're creating a climate startup, an AI health company, an education platform, a new media studio, or an autonomous business operating system, the goal is the same:
Build a company where a team of AI agents can turn an idea into reality.
Come celebrate, build, experiment, and show us what the future of business looks like.