SeedHer Pitch Demo Day
Your moment to be seen by those who can make a difference.
The Female Founder Collective (FFC) is partnering with Kellanova’s Pure Organic to invite you to join us for the culminating SeedHer event, where you’ll take the stage to present your brand to an exclusive audience of investors, buyers, and strategic partners. This is your opportunity to showcase your traction, spotlight your story, and build powerful connections that can shape your next stage of growth — and possibly land your dream investor or partner.
Event Overview
Each SeedHer founder will deliver a live three-minute pitch to a panel of hand-selected investors and industry leaders — champions of early-stage F&B brands who bring a wealth of expertise and a deep understanding of what it takes to scale.
Judges will share real-time feedback, insights, and actionable recommendations to help you sharpen your pitch and prepare for investor conversations ahead.
Following the pitches, you’ll have the opportunity to engage directly with the judges in a Q&A focused on fundraising strategy, investor relations, buyer dynamics, and brand positioning.
We’ll close the day with cocktails, SeedHer product tastings, and networking — a chance to celebrate your hard work, connect with peers, and spark meaningful relationships.
This is the moment your preparation meets opportunity.
RSVP now to confirm your participation and secure your spot on the SeedHer stage.
The Finer Details
Come prepared with a pitch deck you’d use in an investor meeting
Practice your pitch ahead of time (Office Hours are a great opportunity!) to ensure it’s three minutes or less
You may invite one team member to attend or co-pitch alongside you
You’re encouraged to share a list of partners or investors you’d like us to invite—this is an incredible chance to build relationships in a live, high-impact setting
Meet Your Judges (more to be announced)
Ellen Chen
Co-Founder, Mendocino Farms
Ellen Chen is the co-founder of Mendocino Farms, the beloved gourmet sandwich and salad concept with locations across California and Texas. After scaling the brand through multiple rounds of investment with L Catterton, Whole Foods Market, and TPG, Ellen now dedicates her time to advising and investing in female- and minority-founded food brands. She sits on the boards of Mendocino Farms and Sugared + Bronzed and advises startups including Curbit, Zitti, and Vibrant Ventures.
Carly Roddy
Managing Director & Co-Head of Venture Capital Relationships, J.P. Morgan
Carly Roddy leads J.P. Morgan’s Venture Capital Relationship Team within its Innovation Economy practice, helping top investors and their portfolio companies access strategic financial solutions across all stages of growth. With more than 15 years at J.P. Morgan and global experience spanning New York, San Francisco, Hong Kong, and Singapore, Carly is a trusted partner to founders and investors shaping the next generation of innovation.
Julie Smolyansky
President & CEO, Lifeway Foods
Julie Smolyansky became the youngest female CEO of a publicly traded company when she took the helm of Lifeway Foods at age 27. Under her leadership, Lifeway has grown from $6 million to nearly $200 million in revenue and introduced kefir to the U.S. mainstream. She has expanded the brand’s global footprint and continues to champion women in leadership and wellness innovation through angel investing and advising.
Josh Wand is the Founder and CEO of ForceBrands and the founder of PINATA.
Josh Wand's latest endeavor, The Family Fund, is a specialized venture capital firm he launched alongside fellow entrepreneurs. The Family Fund invests in the future of the consumer ecosystem – partnering with innovators across products and technologies, striving to continuously upgrade the human experience.
Alison Wyatt
Co-Founder & CEO, Female Founder Collective
Alison Wyatt is the co-founder and CEO of Female Founder Collective, The 10th House, and The North. A serial entrepreneur and angel investor in companies like Hatch, HeyMama, and Summersalt, Alison has built her career championing women-led businesses. Known for her energy and vision, she’s a connector, builder, and force for helping founders grow and thrive.