Positioning Your Innovation for Health System Adoption: Building an Evidence Based Value Story

​How do you communicate the value of your innovation in a way that resonates with health system decision-makers?

​This interactive, one-hour workshop from the Institute of Health Economics (IHE) will help health innovators and early-stage companies think beyond the product pitch to build a compelling, evidence-informed value story. Drawing on IHE’s Early Health Technology Assessment (eHTA) Guide, the session will introduce principles of economic storytelling—using economic data and other evidence to clearly communicate the scale and significance of a health system problem, why an innovation matters, for whom, and where it can create value.

​Through a practical, facilitated exercise, participants will apply these concepts to their own innovations and consider how to strengthen their value proposition for health system adoption and procurement.