Your Personal BRAND is the sale:: Build a brand that sells before you say a word
The best sale is made BEFORE you say a word. 🔥
Selling is the number ONE bottleneck for founders. And most of us hate it. The cold outreach. The follow-ups. The “just circling back” that makes you cringe at yourself.
Here’s the truth: the most successful founders don’t do that.
They build TRUST first. They show up with conviction. So by the time they’re at the sales call, the person across from them is already HALF-SOLD.
Their brand made the sale for them.
That’s the whole idea of this workshop.
People want to feel your vision, meet the real YOU, and then see your content - and that’s the order they decide to trust you in. AND whether they buy.
Presence FIRST, content second.
In 2.5 hands-on hours, you’ll lay the foundations for a personal brand that sells on your behalf: a name people REMEMBER, the credibility that makes them TRUST you, and the visibility that puts you in front of the RIGHT people.
You’ll find your conviction. Turn your journey into a story people relate. And learn how to show up - online and in person.
Everything here comes from 10 years of building my own brand to 19,000 followers - combined with the branding principles from DIOR (I trained under Adrian, former marketing manager at DIOR) and the playbook of Jasmin Alić, the LinkedIn branding expert with 400,000+ followers, featured in Forbes.
You walk in confused and unsure what is happening with your business.
You walk out with knowledge of a brand that sells for you. ✨
WHO IT’S FOR
You’re an early-stage founder or consultant a few steps in, and you’re seriously committed to YOUR founder growth journey, and:
◆ You’re an expert in your domain, but the market doesn’t see it YET - so you have no inbound leads, and sales is inconsistent
◆ You’re not visible to the right people, so you burn a lot of energy chasing customers, following up, posting content - and you still find it hard to sell
◆ You know selling is the bottleneck, and you want to build your brand into a real growth and sales engine
Also welcomed:
◆ Mid-stage founders who want INBOUND demand instead of outbound effort
◆ First-time founders ready to think about visibility and brand EARLY
◆ Corporate experts thinking of leaving and starting something of their own, and want to build their personal brand
IF YOU’VE HAD ONE OF THESE MOMENTS, IT’S FOR YOU
“I have all the skills and all the knowledge - but nobody sees me as an expert YET.”
“I post consistently, but nobody sees it.”
“I’m good at building - I’ve just never had to SELL before.”
“I go to events, meet people, and never hear from them again.
“I posted, I messaged, and nobody replied.
“I’m afraid of sounding pushy.”
“Someone said ‘I’ll think about it,’ and I never heard back.”
This is a HANDS-ON workshop, NOT a lecture.
Bring your real story and your real audience.
We’ll work with the REAL data.
WORKSHOP FLOW
◆ We start with WHY your brand IS the sale, from my own story. For years I was the best-kept secret in my field: great at the work, CRINGING at selling it. Then one day, everything changed - the BRAND became recognisable, and the right people started coming.
◆ You’ll write your Conviction Line. In ten focused minutes, you’ll land the ONE sentence that says what you change for people: “I help ___ do ___” out loud, with a straight spine, and FEEL it.
◆ You’ll map your story. I’ll walk you through the exact structure I use, then you’ll turn your own journey - the leap, the messy middle, the lesson - into a story people actually REMEMBER.
◆ You’ll watch me write a post, LIVE - then write yours. I’ll build a LinkedIn post in front of you, start to finish, thinking out loud so you see every choice. Then you write your own, and you have a REAL post ready to publish on Monday.
◆ We’ll look into the inner part that stops you. The cringe feeling and “who am I to post this” voice - we name it, and I hand you the Inner Work Toolkit to handle the inner critic when it shows up.
WHAT YOU’LL WALK AWAY WITH
Your Conviction 1-Liner: one sentence on the single thing you believe you can change for the people.
The Story Map: a step-by-step guide to turning your journey and lessons into a story people relate to and trust - plus my insights from building my own brand.
The Post Blueprint: a step-by-step guide to writing LinkedIn posts that sound relatable to your audience, with the thinking behind each move.
The Inner Work Toolkit: how to hold your motivation and quiet your inner critic when you start putting yourself out there.
INVESTMENT
199 EUR: including:
All workbooks and resources
Plus one 60-minute 1:1 strategy call with me (that costs 350EUR alone).
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Meet Your Facilitator: Darinka Burovska Nova
Hey you, I’m Darinka.
I’m a business strategist and founder partner for first-time founders and leaders. A decade inside high-growth tech startups - from pitch deck to Series B unicorn - taught me how to scale a business. Building my own brand to 19,000 followers taught me the rest: people buy the PERSON before the offer.
I learned branding at the highest level - a personalized program with a former marketing manager at Dior, then Jasmin Alić, the LinkedIn branding expert (400,000+ followers, in Forbes) - and combined it with what ten years of building my own brand actually taught me.
I’ve mentored 100+ founders as a business partner by their side, not from the sidelines - through the being seen, the putting-yourself-out-there, and the quiet “who am I to post this” voice.
This workshop is the first step. If it resonates, I also run the Founder Sprint: a 90-day 1:1 program from chaos to first revenue.
See you at the workshop! ♡