Your Personal BRAND is the sale:: Build a brand that sells for you [workshop]

​The best sale is made BEFORE you say a word. 🔥

​Selling is the number ONE bottleneck for founders. And most of us hate it:

• ​The cold outreach.

• ​The follow-ups.

• ​The “just circling back” that makes you cringe at yourself.

​And the truth is: the most successful founders don’t do that.

​They build TRUST & show up with conviction first. So by the time they’re at the sales call, the person across from them is already HALF-SOLD.

​Their brand made the sale for them.

​That’s the whole idea of this workshop.

​People want to feel your vision, meet the real YOU, and then see your content - and that’s the order they decide to trust you in. AND whether they buy.

​Presence FIRST, content second.

​In 2.5 hands-on hours, you’ll lay the foundations for a personal brand that sells on your behalf: a name people REMEMBER, the credibility that makes them TRUST you, and the visibility that puts you in front of the RIGHT people.

​You’ll find your conviction. Turn your journey into a story people relate. And learn how to show up - online and in person.

​Everything here comes from :

• ​10 years of building my own brand to 19,000 followers & 645% growth in impressions in 6 months - combined with

• ​the branding principles from DIOR (I completed a personalised one-on-one branding program under Adrian, former marketing lead at DIOR) and

• ​the playbook of Jasmin Alić, the LinkedIn branding expert with 400,000+ followers, featured in Forbes.

​

​WHO IT’S FOR

​You’re an early-stage founder or consultant a few steps in, you’re seriously committed to YOUR founder growth journey, and:

​◆ You’re an expert in your domain, but the market doesn’t see it YET - so you have no inbound leads, and sales is inconsistent
◆ You’re not visible to the right people, so you burn a lot of energy chasing customers, following up, posting content - and you still find it hard to sell
◆ You know selling is the bottleneck, and you want to build your brand into a real growth and sales engine

​Also welcomed:

​◆ Mid-stage founders who want INBOUND demand instead of outbound effort
◆ First-time founders ready to think about visibility and brand EARLY
◆ Corporate experts thinking of leaving and starting something of their own, and want to build their personal brand

​IF YOU’VE HAD ONE OF THESE MOMENTS, IT’S FOR YOU

• ​“I have all the skills and all the knowledge - but nobody sees me as an expert YET.”

• ​“I post consistently, but nobody sees it.”

• ​“I’m good at building - I’ve just never had to SELL before.”

• ​“I go to events, meet people, and never hear from them again.

• ​“I posted, I messaged, and nobody replied.

• ​“I’m afraid of sounding pushy.”

• ​“Someone said ‘I’ll think about it,’ and I never heard back.”

​This is a HANDS-ON workshop, NOT a lecture.
Bring your real story and your real audience.
We’ll work with the real data.

​WORKSHOP FLOW

​◆ We start with WHY your brand IS the sale, from my own story. For years I was the best-kept secret in my field, then one day,  everything changed - the BRAND became recognisable, and the right people started coming.

​◆ You’ll write your Conviction Line. In ten focused minutes, you’ll land the ONE sentence that says what you change for people: “I help ___ do ___” out loud.

​◆ You’ll map your story. I’ll walk you through the exact structure I use, then you’ll turn your own journey - the leap, the messy middle, the lesson - into a story people actually REMEMBER.

​◆ You’ll watch me write a post, LIVE - then write yours. I’ll build a LinkedIn post in front of you, start to finish, thinking out loud so you see every choice. Then you write your own, and you have a REAL post ready to publish on Monday.

​◆ We’ll look into the inner part that stops you. The cringe feeling and “who am I to post this” voice - we name it, and I hand you the Inner Work Toolkit to handle the inner critic when it shows up.

​WHAT YOU’LL WALK AWAY WITH

• ​Your Conviction 1-Liner: one sentence on the single thing you believe you can change for the people.

• ​The Story Map: a step-by-step guide to turning your journey and lessons into a story people relate to and trust - plus my insights from building my own brand.

• ​The Post Blueprint: a step-by-step guide to writing LinkedIn posts that sound relatable to your audience, with the thinking behind each move.

• ​The Inner Work Toolkit: how to hold your motivation and quiet your inner critic when you start putting yourself out there.

​INVESTMENT

​199 EUR: including:

• ​In-person workshop + community

• ​All workbooks and resources

• ​Plus one 60-minute 1:1 strategy call with me (that costs 350EUR alone).

​OR:

​99 EUR: including:

• ​Online access via Meet

• ​All workbooks and resources

​✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦

​​ ​​Meet Your Facilitator: Darinka Burovska Nova

​Hey you, I’m Darinka.

​I’m a business strategist and founder partner for first-time founders and leaders. A decade inside high-growth tech startups - from pitch deck to Series B unicorn - taught me how to scale a business. Building my own brand to 19,000 followers taught me the rest: people buy the PERSON before the offer.

​I learned branding at the highest level - a personalized program with a former marketing manager at Dior, then Jasmin Alić, the LinkedIn branding expert and combined it with what ten years of building my own brand actually taught me.

​I’ve mentored 100+ founders as a business partner by their side, not from the sidelines.

​See you at the workshop! ♡