A lighter way to run your business with Jess Hershey

​After years in business, you’re carrying around a lot with you: best practices, “shoulds,” ideas that you haven’t gotten around to yet, and things you’re doing because they made sense at one point. Most of it probably made perfect sense at some point. For you, or at least for somebody. But that doesn’t mean it still belongs in your business.

Join Jess Hershey as we explore what you're carrying around in your business, sorting out what belongs there and what doesn't. We'll get clearer on what deserves your attention the next time a good idea comes your way so you can trust your judgment.

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Jess Hershey is a Seasonal Business Partner, Work-Life Strategist, and the Founder of moca, a collaborative business studio designed to help people build businesses that work for their life. She centers her work on helping people love their work again by creating something sustainable and aligned with their values.

​With over a decade of experience guiding business owners through growth and transition, Jess believes entrepreneurship should make room for the messiness and unpredictability of being human. She encourages people to build slower and with more intention, bringing joy back into their work and their life.

​She lives in Idaho with her husband and two dogs. She’s a little obsessed with her dogs. If you ask to see pictures, she’ll definitely show you.