From CMO to CEO: How to make the leap and succeed at the top

​The transition from CMO to CEO is rare but growing in popularity as organisations look to become increasingly customer centric.

​In this session, 3Search Co-founder, Charlie Rawstron, will be sitting down with three CEOs with marketing backgrounds to share practical advice around how you can follow in their footsteps - not only to reach the top but how to succeed there. Attendees will hear from:

• ​Lysa Hardy, CEO of Caffè Nero UK

• ​Simon Drakeford, CEO of Utility Bidder LTD

• ​James Sturrock, CEO of Bella+Duke

​We’ll be discussing:

• ​Career strategy: How CMOs can actively shape their path, alongside the key capability gaps they need to bridge, particularly around P&L ownership, finance, operations, and leading beyond growth.

• ​The step change reality: How the role fundamentally shifts from functional leadership to total business accountability, and what that looks like day to day.

• ​Building credibility beyond marketing: How to earn trust with boards, investors, and leadership teams as a business leader rather than a functional specialist.

• ​Succeeding as CEO: What separates those who make the move from those who thrive in it, including decision-making, resilience, team building, and setting direction.

​The event is for ambitious CMOs who want to understand how to make the leap to CEO and what it takes to be successful in the role.

​We expect this event to be in high demand, register now to secure your place!