Semrush Villa: Cannes Lions 2026
Winning brands in 2026 don’t just spend more.
They’re found more.
Across agentic search, social platforms, and traditional engines, visibility—not reach—is what separates the brands that show up from the ones that get skipped. While most of Cannes is still chasing impressions, the real question is: how does your brand actually get discovered?
At the Semrush Villa, you’ll see exactly where you stand and what to do about it. You’ll get:
• A clear view of how your brand shows up across modern search
• A custom brand visibility report, powered by Semrush data
• Direct access to the people shaping what visibility means next
• Real conversations on AI, discovery, and where growth is shifting
• Plus: a pool, a tennis court, and just enough rosé to keep the conversation flowing
What’s happening at the Villa
Just above the Croisette, away from the noise, a smaller group gathers.
Senior leaders from brands like Marriott and Karl Lagerfeld, alongside operators like Kevin Indig, Aleyda Solis, Lily Ray, and Crystal Carter — people working at the forefront of how brands are discovered across search and AI.
Four days of workshops, private sessions, and conversations for marketers who want clarity, not another panel.
Here’s a preview of what’s happening across the week:
Throughout the week
AI Search Operating System Workshop: Map how your brand is surfaced across search and AI — and where you’re missing visibility
Exclusive Preview of the AI Visibility Index: See how your brand performs across AI-driven discovery before the data goes public
Closed-Door CMO Dinner: A small group of senior marketers + one special chef.
Poolside “Contrarian Takes” on AI search: No slides. No moderation. Just real operator perspectives
Brand visibility roundtables and working lunches: Focused sessions on where visibility is shifting and how to respond
1:1 executive conversations and curated networking: Direct access to peers and practitioners working through the same challenges
Evening receptions and informal exchanges: Space to continue the conversations, rosé optional.
Invite only.
Limited access.
Secure your spot.