Marklo Marketing Lab: Your BFCM Customers Aren't All the Same

​Your weekly 30-minute working session for a smarter BFCM.

​Every Friday, we tackle one of the biggest Q4 marketing challenges facing commerce brands and show how to solve it live in Marklo, using Stella & Dot as our demo brand.

​This week: Your BFCM Customers Aren't All the Same

​Core question: Who should get which message during BFCM?

​What we'll cover

• ​VIP customers

• ​Recent purchasers

• ​Lapsed customers

• ​First-time buyers

• ​High-value customers

• ​Product/category affinity

• ​Matching audience, message and offer

​The framework: Segment → Message → Offer → Channel → Campaign

​Live in Marklo: We'll identify Stella & Dot's most important customer segments, develop a segment-specific BFCM strategy, define the message, offer and channel for each segment, and turn it into campaign briefs.

​You'll leave with: A practical segmentation framework for BFCM marketing.

​Format (30 minutes)

• ​10 min: The Marketing Lab. Practical strategy, trends and best practices around one Q4/BFCM challenge

• ​10 min: Live in Marklo. We solve the challenge live using Stella & Dot as the demo brand

• ​10 min: Q&A. Your questions and live application

​Join us every Friday at 10 AM PT for Marklo Marketing Lab. Bring your BFCM plan, campaign calendar, offer or marketing challenge and get practical ideas you can apply to your own brand.