XMGlobal Collaborative Events

Join fellow experience management professionals for a virtual coffee break designed to stir fresh ideas and authentic connections. No slides, no pressure—just thoughtful dialogue, shared learning, and a space to refuel with your XM peers. Bring your favorite beverage and a curious mind, and let’s build better experiences—together.

Benchmarks, Best Practices, and Desire Paths: Are We Measuring What Matters?

Benchmarks help us understand how we compare to others, and best practices offer guidance on what works. But do they also limit our thinking? Consider the concept of 

—the informal trails people create when the designed path doesn't meet their needs. What might these paths teach us about experience management? Join us for our next XMGlobal Collaborative Coffee Klatch as we explore the value and limitations of benchmarks, question what makes a practice truly "best," and consider whether following the paths people naturally create might lead to better experiences than following the paths others have already paved.