Brand Design And Visual Sales Funnels With Sarah Hart
Your brand might look good—but is it guiding people to buy?
Most marketers know design matters. But it's hard to know which visual choices actually move the needle—and which ones are just making things pretty.
This is why I invited brand designer Sarah Hart for a strategic look at brand design.
Sarah has built visual strategies for memorable B2B companies and standout personal brands (including mine), and she'll show you how to think about visuals in terms of impact, not basic aesthetics. Sarah will share her Visual Sales Funnel framework—a strategic approach to design that guides buying behavior at every stage.
You'll learn:
Which visual elements make your brand instantly recognizable (not just pretty)
How to apply design psychology to your content and marketing assets
What makes a brand feel cohesive versus "off" across touchpoints
How design principles like contrast and hierarchy influence purchase intent
Which visual brand assets actually matter—and how they connect to your strategy
This session is for marketers who need to make strategic visual decisions, not just modify off-the-rack Canva templates. Sarah will break down real examples from category-leading brands and give you a practical framework you can actually use.
Sign up to join live and ask questions—or get the recording if you can't attend.
Your visuals are either making a sale or losing one. Make sure they're working for you.