Book Club: The Science of Scaling by Dr. Benjamin Hardy & Blake Erickson

​For a FREE audio version of the book, visit Scaling.com/audiobook to get access. (The catch? They'll ask for your email.) If you need a physical copy of the book, I have a limited number of copies to share. Reach out at [email protected] to request.

​The Science of Scaling is a practical, research-based playbook for growing a business much bigger and faster by focusing on what actually drives exponential growth—not incremental improvements. It introduces a simple framework, often summarized as Frame, Floor, and Focus, and emphasizes a critical mindset shift: setting goals that feel almost impossible so leaders and teams are forced to rethink how they work, rather than just adding people or tasks. Blending entrepreneurial psychology, strategy, and real-world case studies, the book shows how companies move from idea to product–market fit and ultimately to durable, long-term growth.

​Why join this book club: This book club is a chance to learn a clear framework you can apply right away in your day-to-day work, whether you are in sales, marketing, product, or operations. The conversation will focus on how to set better goals, simplify what you are doing, and build processes that support real growth instead of just keeping everyone busy.​