​Luma Creative Party

​Presented with AWS · Hosted by Luma

​The most exciting creative work in AI is happening right now. Come celebrate it.

Join Luma and AWS at the Luma House for an evening with filmmakers, creatives, and brand leaders making it happen. Wine, delicious bites, and great company are waiting on the terrace in Cannes.

Agenda
4:00 PM — Doors Open: Arrive, connect, and meet the room.

4:30 PM — "Permission to Dream Again"

​This is not a panel about what AI is doing to creativity. This is about what creativity can do when the only constraint is the quality of your thinking.

​For the first time in the history of advertising, the quality of your thinking is the only constraint. Not budget, not production timeline, not the size of your roster or the cost of your visual effects. Just the idea, and what you have the courage and imagination to do with it.

​This panel doesn't ask what AI is doing to creativity. It asks what creativity can do with unlimited access to the tools to create. It asks what brand marketing looks like when the old excuses are gone and the only thing left is the quality of your ambition.

• ​Tim Nudd, Creative Editor, Ad Age – Panel Host

• ​Jason Kreher, Chief Creative Officer, DE-YAN

• ​Bouha Kazmi, Creative Director, One Day Studios

• ​Vix Jagger, Head of Creative Innovation & AI, Droga5

• ​Jais Holm Skylvad, Global Head of Creative Studios. Arla Foods

​5:30 PM — "From Imagination to Reality: Empowering creatives with hybrid real-time filmmaking"

​The creative process is evolving. Join us at the Luma villa to discover how generative AI and cloud-native tools are reshaping how creators ideate, produce, and collaborate, regardless of geography or team size. This intimate session brings together visionary leaders from AWS, Luma and Innovative Dreams to explore real workflows: from AI-assisted creative direction to distributed production pipelines that compress timelines without compromising artistry. Discover the creative possibilities when technology gets out of the way and amplifies human creativity.

• ​Samira Bakhtiar, General Manager of Media & Entertainment, Games, and Sports Business, Amazon Web Services (AWS) – Conversation Host

• ​Amit Jain, CEO, Luma

• ​Richard Adam Jones, Director of Production Technology and Innovation, Wonder Innovation Labs

​6:30 PM — Open Mixer: The conversation continues. Stick around and keep the dialogue going.

​Tuesday, June 23 · 4:00 – 8:00 PM
Luma House · Cannes

​[RSVP] Invite-only. Capacity is limited.