Backed by Data: How Brands Win in Entertainment — An Evening with CAA and Visa
Thursday, October 15 | 5:30–8:30 PM | New York City
Every brand wants to show up in culture. Far fewer can explain — with evidence — why this artist, this audience, this moment, and what it returned.
We're putting a small group of brand and agency leaders in New York City for an honest conversation about how that decision actually gets made.
André Michel Vargas, Chief Data Officer at CAA, built the data program behind how CAA's agents evaluate talent and negotiate on their clients' behalf. Abdullah Jose leads global cultural and trends insights at Visa. Twenty minutes, no slides, just discussion — moderated by Mark Hoebich, EVP at Luminate.
The conversation will cover:
Audience Expansion & Analysis — identifying audiences, understanding fan behavior and uncovering opportunities for growth
Culture & Consumer Trends — connecting shifts in music and entertainment to broader consumer behavior and brand opportunities
Smarter Sponsorship Decisions — using data to evaluate opportunities, inform strategy and create stronger brand partnerships
From Insight to Action — how leading organizations are putting entertainment intelligence to work in the real world
Then drinks, and a room of people solving the same problem — brand-side, agency-side and entertainment, which is a combination that doesn't happen often.
How the evening runs
5:30 — Arrivals and drinks
6:15 — Conversation with CAA, Visa and Luminate
6:45 — Happy hour
Requesting a spot Space is limited and we're keeping the room deliberately small, so every request is reviewed — we'll confirm by email within two business days. If a colleague leading partnerships, brand or insights should be here instead of or alongside you, send them this page; requests from forwards are welcome.
Hosted by Luminate, the entertainment data company behind the industry's music and film & TV measurement, including the data that powers the Billboard charts.