Tin Men Founders School: The B2B Trade Show Playbook
Event Overview
Trade shows can be expensive, time-consuming, and often misunderstood.
Yet for the right B2B company, exhibiting can be one of the fastest ways to accelerate pipeline, partnerships, and market learning.
This session addresses key areas that drive exhibitor success, transforming your exhibition into a growth channel.
This is for B2B tech founders and operators who want to:
Attract more booth visits
Connect more effectively with visitors
Follow up with meetings
Deliver exhibition ROI
Expect insights on:
Aligning the exhibition team for success
Driving prospects, not just visitors
Capturing insights for better follow-up
To maintain an optimal class size, priority access is given to Tin Men Capital Portfolio companies and limited to 1 founder per company for non-portfolio companies.
Who You'll Hear From
About Mike Gunawan
Mike Gunawan is a B2B Event & Exhibition Strategist who helps companies strategize event & exhibit success.
Since 2015, he has supported 300+ organizations including B2B brands, trade show organizers, industry associations, and government trade bodies, including Virgin Galactic and UN Women.
His work focuses on helping trade show exhibitors drive booth visitors, connect with & qualify prospects, and nurture leads into meetings.
👋 Hope to see you there!
About the Organisers
Tin Men Capital
Tin Men Capital is a Singapore-based venture capital firm exclusively focused on B2B tech startups operating from South-East Asia, led by Murli Ravi and Jeremy Tan.
The team is actively investing USD 2–4M checks into Series A-stage companies.
The team also produces Unfair Advantage by Tin Men Capital, a podcast exploring South-East Asia’s B2B tech ecosystem through conversations with founders, investors, and enterprise leaders. Listen on YouTube, Spotify or Apple Podcasts.
IMDA PIXEL Innovation Hub
The PIXEL Innovation Hub is an IMDA initiative to drive innovation and digitalisation in Singapore’s industries. PIXEL accelerates innovation by connecting forward-thinking corporates with the brightest tech solvers, fostering collaborative partnerships.
Singapore Global Network
The Singapore Global Network aims to build a strong and diverse network linking together overseas Singaporeans, families, and fans of our little red dot, through shared passions in business, friends, culture and national development. As part of the Economic Development Board (EDB), we are broadening and deepening our global connections, welcoming those returning to Singapore, as well as seeking out new opportunities to collaborate with the world.
GrandTech Cloud Services
GrandTech Cloud Services (GCS) are a cloud service provider specialized in supporting startups. Leveraging public cloud platforms such as AWS and GCP, we deliver end-to-end services from cloud consulting and multi-cloud optimization to cloud cost management. Our proprietary FinOps platform provides cost visibility and enables efficient, scalable cloud operations.
Additionally, through our regional network, we support startups in connecting with investors and expanding into overseas markets for sustainable growth.