How to Merch in 2026 with Emily Potter

​This roundtable discussion is led by Emily Potter of Washed Up Coffee and Coffee Futures Fund. Join us as Emily talks merch!

Across the U.S. specialty coffee market, merchandising has evolved into one of the most under-discussed profit centers and brand-building tools in the café business. We talk about the quiet power of merchandising and why it’s reshaping the business of coffee.

In this one hour event, Emily shares her success strategies building Washed Up's unique (and v successful) merch program. Join CFF & Emily Potter and be sure to bring your merch questions!