GTM Strategy for Fractional Leaders
Most fractional leaders rely on referrals. They work... until they don't.
This session is designed to help you build a deliberate Go-to-Market strategy for your fractional practice.
Drawing on my experience leading GTM Strategy for global enterprises and now advising founder-led businesses on growth, we'll break down how to acquire clients consistently without relying on luck or a large personal network.
This is a practical, hands-on session. Not another personal branding or LinkedIn masterclass.
What we'll cover
Position your expertise so clients understand why they should hire you.
Define your Ideal Client Profile (ICP).
Package your services into offers clients actually buy.
Build a customer acquisition strategy beyond referrals.
Create your first 90-day GTM roadmap.
Avoid the common mistakes that keep experienced professionals from getting traction.
Who should attend?
New and aspiring fractional leaders
Independent consultants and advisors
Experienced operators transitioning into fractional work
Anyone building an independent practice
What you'll leave with
A clear GTM strategy for your practice
A customer acquisition plan for the next 90 days
Practical frameworks you can apply immediately
Host Bio
Somya Sahu is a GTM Strategy and Revenue Transformation leader with 15+ years of experience across global enterprises, including leadership roles in GTM Strategy, Sales Operations, Revenue Enablement, and Chief of Staff functions. Today, she advises founder-led businesses on building scalable Go-to-Market strategies and revenue systems, while also building her own fractional practice.