Well, Said...Launch Event With Dr. Rachael Kent
When Story Beats Science
Why do honest health claims lose to compelling wellness nonsense, and what would it take for evidence to win on story's terms?
From treatment refusal to raw milk to the placebo, story is beating science, and the costs are mounting.
To launch the inaugural Well, Said we deep dive into the landscape of modern media, the rise of health misinformation and explore how health communicators can win.
We're joined by Dr. Rachael Kent, a King’s College London academic and a leading voice on the impact of digital technology on health.
About Well, Said
A monthly gathering of the writers, journalists, founders, clinicians and communicators working out how to talk about health honestly, and compellingly, in an age of misinformation.
The gap we're filling
Health communication is failing from both sides. Medicine has the evidence but keeps losing the story. Wellness has the story but too often abandons the evidence. The result is a trust crisis: accurate health messaging gets ignored while compelling nonsense spreads.
The people trying to get it right, health-tech founders, comms leads, science journalists, clinicians, and cultural writers rarely sit in the same room.
Well Said convenes them: to compare notes, disagree in good faith, and work out how to communicate claims that are both true and engaging.
About Our Speaker
Dr Rachael Kent is a King’s College London academic and a leading voice on digital technology and health, working on health misinformation and digital harms. She is Co-Director of the Centre for Technology and the Body at King’s, and recently won a landmark £1.5 billion collective action against Apple on behalf of 36 million UK consumers. She founded Dr Digital Health, advising the NHS and government on healthier digital habits, and hosts the podcast Digital Health Diagnosed.
About The Host
Clementine Prendergast is a writer & strategist. She writes on health and culture for Vogue, The Times, The Telegraph and The Spectator, and has also spent a decade in health-tech marketing and comms. Well Said draws on both: writing about health, and building it from the inside.