Cover Image for Beyond the Click: The Fusion of Retail, Commerce, and the Creator Economy
Cover Image for Beyond the Click: The Fusion of Retail, Commerce, and the Creator Economy
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Roundtables happening at Techarena 2026 from 10th to 12th of February, 2026

Beyond the Click: The Fusion of Retail, Commerce, and the Creator Economy

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Past Event
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About Event

​This roundtable explores how physical retail, online commerce, and creator-driven content are merging into one connected customer experience. We look at the rise of livestream shopping, new loyalty models, and how creators are becoming powerful distribution channels for brands.

  • ​New Retail Formats: Livestream shopping and creator-led storefronts reshaping how customers discover and buy.

  • ​Loyalty Reinvented: Digital and tokenized rewards that tie customers closer to brands.

  • ​Creator Distribution: How niche communities and creator partnerships drive low-cost customer acquisition.

​Host: Lisa Gautier, Former CEO & Co-founder (HACK YOUR CLOSET).

​TECHARENA TICKET REQUIRED

Location
Strawberry Arena
Råsta Strandväg 1, 169 79 Solna, Sweden
Table B
Avatar for Techarena 2026 Roundtables
Roundtables happening at Techarena 2026 from 10th to 12th of February, 2026