Pricing Confidence: The reason you are likely undercharging isn't what you think.

​Free for supporters or members of our “Second’s Place” professional development platform (check the platform for Nathan’s post with the code).

This workshop helps operations executives and business leaders understand the psychology of pricing as well as it's operational levers, so you can build confidence in your pricing strategy. Learn to avoid common pricing traps, like relying on cost-plus models or anchoring to competitor rates, and transform your approach to maximize total economic value captured.

​Key Focus Areas:

​Operationalizing Value: Aligning product/service cost structures and value (inputs, outputs, outcomes) with matching pricing structures (subscription, usage based, performance-based, output based, etc.)

​Risk and Cash Flow Management: Structuring creative deals using flexible payment terms and milestone-based billing to reduce the buyer's “pain of paying” and stabilize your firm's cash flow, avoiding automatic discounting.

​Price as a Filter: Understanding how your price acts as an independent marker of confidence and value, shaping client perception.

​The Barbell Strategy: Implementing a balanced approach to test into new pricing strategies.