Culture as Data.

​Who is this conversation for?

​This session is for founders, brand owners, creatives, entrepreneurs, and anyone thinking deeply about how to build something that truly connects with people. If you’ve ever felt like there’s more to understanding your audience than just data, reports, or trends, this conversation is for you.

​From everyday behaviour to music, language, and community trends, we’ll look at how these can become real insights that shape better decisions, stronger stories, and more meaningful brand experiences.

​Meet the Speakers

• ​Mike Laws is a research, strategy, and forecasting specialist with a multidisciplinary background spanning law, development, and human insight. His work focuses on helping organizations better understand people, culture, and systems. Currently working with Ask One Question, Mike has collaborated on insight-driven projects for globally recognized brands including Nike, FC Barcelona, and Spotify.

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• ​Kofi Turkson is a strategy and programme delivery leader focused on building systems that help African creatives and businesses scale sustainably. As Chief Operating Officer at My Runway Group, he leads the design and execution of initiatives across multiple countries, creating opportunities that connect creatives and entrepreneurs to skills, networks, and market access. He has worked with global organizations and institutions including Google, Meta, and the British High Commission on programmes and initiatives that support innovation, entrepreneurship, and the growth of Africa’s creative economy.