Let's get STICKY: Visibility and strategic storytelling workshop for Jalan Besar SMEs
Find Your Folks @ Jalan Besar may have wrapped, but Jalan Besar’s buzz is only gaining momentum.
Riding on the success of FYF, this hands-on workshop aims to help Jalan Besar’s F&B and Retail business owners build lasting visibility and brand stickiness to help write the next chapter of Jalan Besar’s creative renewal.
You’ll learn how to sharpen your brand and founder brand story, strengthen your messaging, and create content that keeps your business top-of-mind with customers, collaborators, and the media.
Whether you’re a founder-led café or a multi-outlet retail brand, you’ll leave with the clarity and confidence to turn short-term attention into long-term loyalty.
What You’ll Gain
✅ Define what your brand really stands for using Debbie’s 5Vs Framework (Vision, Values, Voters, Voice, Venue)
✅ Craft stories that connect with customers and the media using the STICKY Storytelling toolkit
✅ Strengthen your brand positioning for greater recognition and recall
✅ Walk away with an annual visibility framework to sustain momentum beyond FYF
✅ Practical exercises, peer feedback, and on-the-spot guidance from former journalist Debbie Yong
About the Speaker
Debbie Yong is the founder of Atypical Media, a storytelling studio that helps food and hospitality leaders build brands that stand out and scale up. A former journalist with The Straits Times, The Business Times, Fortune, and BBC, she was also regional editorial director of the Michelin Guide, leading award-winning multimedia campaigns across Asia and the Middle East.
Now a sought-after strategist and speaker, Debbie helps C-suite leaders and business owners tell stories that drive visibility and influence — using her proprietary 5Vs and STICKY frameworks to help purpose-led brands lead with clarity, confidence, and connection.
With the support of Enterprise Singapore, Jalan Besar SMEs can now experience Debbie’s signature storytelling and branding frameworks — typically offered through bespoke consulting engagements valued at $8,000 and up — at a special rate.