CRM & Data Architecture for Marketers
🎯Session Overview
Is your CRM a chaotic mess that creates more confusion than clarity? This workshop is designed for marketers who want to transform their customer data into a strategic asset. We'll break down how to structure your CRM and data architecture so it actually supports your marketing efforts instead of hindering them.
You'll learn practical frameworks for organizing customer information, setting up meaningful segments, and creating data flows that make attribution and lead scoring work seamlessly.
📝What you will learn
By the end of this session, participants will be able to:
Design a CRM structure that supports effective lead management and customer lifecycle tracking
Implement data hygiene practices that maintain clean, actionable customer records
Set up lead scoring systems that help prioritize prospects based on engagement and fit
Create attribution models that accurately track marketing touchpoints and conversions
Build automated data flows between marketing tools to eliminate manual data entry and errors
🧑💻Meet your Facilitator
About Treford Learner Community (TLC)
Treford Learner Community is a gathering of professionals around the world looking to meet other like minds and grow together through community engagements physically and virtually.