GTM-DACH Workshop: Business Sweden x CSE Advisory
Entering the DACH region offers significant opportunities, but succeeding requires a clear understanding of how customers make decisions and how international companies can position themselves effectively.
Hosted by Charlotte Altmann from cse advisory, this interactive GTM-DACH workshop combines a concise, data-driven presentation with audience discussion and a panel conversation. The session will explore how purchasing and software decisions are made across the DACH region and what startups and scale-ups should consider when entering the market.
The session is part of the Swedish Lounge programme at Bits & Pretzels 2026.
What to expect:
A short, data-driven introduction to decision-making in the DACH market
Interactive Q&A and discussion
A moderated panel bringing together startup, corporate and market-entry perspectives
Practical experiences from companies operating in the region
Informal networking over coffee and Swedish fika