Webinar | What Happens in Vegas… Unlocks US Market Access
Startup lessons from CES and scaling into the US - in collaboration with Founded & de Brabantse Ontwikkelings Maatschappij
CES Las Vegas is more than a trade show, it can be a powerful launchpad for international visibility, partnerships, customers and US market expansion. Join founders, tech leaders, and CES alumni as they share honest stories, practical lessons and insider tips on how to make the most of CES and navigate opportunities in the US market.
This webinar is hosted as applications for the NL Startup Mission to CES Las Vegas 2027 are now open, you can already apply here (deadline: July 1). Alongside firsthand experiences from previous participants, attendees will also learn more about the mission, what it offers, and how to apply.
SPEAKERS:
To be announced
PROGRAM:
12:15 - Welcome
12:20 - Discussion: “Hacking CES”
A moderated discussion with startup founders, tech leaders, and CES alumni sharing firsthand experiences:
What CES actually delivers
How to prepare before arriving
PR, partnerships and investor opportunities
Common mistakes and survival tips
Why CES can be a launchpad for broader US expansion
12:40 - Audience Q&A / AMA
Interactive discussion with attendees on:
- Why CES?
- Costs vs outcomes
- US market-entry strategy
- Media visibility and lead generation
- Tactical questions from previous participants
12:50 - NL Startup Mission to CES 2027
Short introduction to the mission:
- What participants can expect
- Who should join
- Timeline, selection process, and support structure
- Application deadline: July 1