Purpose to Profit: How Strategic Marketing Turns Impact Into Revenue
One of the most common challenges for impact-driven businesses in Nigeria and across Africa is the gap between mission and money, founders building something meaningful but struggling to translate that into consistent revenue.
Purpose to Profit is designed as a practical conversation, bringing together operators who have navigated the realities of building impact-led businesses, and can speak candidly about what it takes to make them sustainable.
This isn’t a generic marketing session. It’s for founders thinking seriously about how to balance purpose with profitability, and make clearer decisions about growth, partnerships, and long-term viability.
Schedule
Date: Wednesday, May 20
Time: 12:00PM - 1:30PM (GMT+1)
Speakers & Topics:
Reality Check: Building an Impact Business - Samuel Efosa-Austin
Show Me the Money: Partnerships - Alero Boyo
Why Profitability Matters in Impact - Edith Ugochukwu