Dubai South Business Hub Free Zone | Pre Launch Boardroom Live #5 | Selling Through Uncertainty
Dubai South Business Hub Free Zone | Pre Launch Boardroom Live #5 | Selling Through Uncertainty
Virtual Session | Registration approval required
About the Event
Dubai South Business Hub Free Zone continues its Boardroom Live series with a private virtual discussion for founders, entrepreneurs and SME leaders navigating a business environment where uncertainty can quickly influence how customers buy and how businesses sell.
When markets become unpredictable, it is easy for assumptions and hesitation to enter the sales process. Decisions take longer, teams become cautious, margins come under pressure and opportunities can stall before customers have actually said no.
This Boardroom Live explores how SMEs can separate facts from fear, protect margins and continue selling with confidence when the market around them feels uncertain.
Created as a discussion rather than a presentation, Boardroom Live offers the kind of exchange that comes from honest business conversations, shared experiences and perspectives grounded in what is happening across the UAE business landscape.
About the Session
Selling through uncertainty is not simply about responding to a difficult market. It is also about recognising when assumptions, hesitation and fear begin influencing the way we sell.
Customers may become more cautious, but sales teams can become cautious too. Opportunities get delayed, unnecessary discounts appear and businesses can start reacting to what they think the market is doing rather than what customers are actually telling them.
This discussion explores how SME leaders can maintain sales momentum, protect margins and make better commercial decisions when conditions are difficult to predict.
Discussion Topics
→ How do you separate what is actually happening in the market from what you assume is happening?
→ How does uncertainty change the behaviour of salespeople as well as customers?
→ Why do businesses start discounting during uncertain periods, and when can that unnecessarily damage margins?
→ How can SMEs keep conversations and opportunities moving when customers become more cautious?
→ What causes good opportunities to stall, and how can leaders identify the real reason?
→ How can founders and sales teams protect both pipeline and margin?
→ What does selling with confidence look like when competitors are choosing to wait?
Who Should Attend
→ Founders and entrepreneurs growing businesses in the UAE
→ SME owners navigating changing market conditions
→ Sales and business development leaders
→ Consultants and professionals responsible for revenue growth
→ Members and prospective members of the Dubai South Business Hub Free Zone community
Participation is curated to ensure relevant conversations among like-minded business professionals.
Co-Host
Reg Athwal
Founder & CEO, Verchool Platforms
📍 United Arab Emirates
Guest Contributor
Ramez Helou
Founder & CEO, The Academy for Sales Excellence
Fractional Chief Commercial Officer
Sales Professor, Hult International Business School
📍 United Arab Emirates
Ramez brings 36 years of sales experience and has trained more than 100,000 professionals across 38 countries. His Selling Through Uncertainty work focuses on helping businesses recognise the assumptions that can quietly affect revenue, while continuing to sell with confidence through uncertain conditions.
About Dubai South Business Hub Free Zone
Dubai South Business Hub Free Zone supports businesses looking to set up and grow from one of Dubai's most strategically connected locations.
As the only Free Zone connected by land, sea and air, with direct access to Al Maktoum International Airport, Jebel Ali Port and Etihad Rail, it offers businesses a practical advantage through connectivity, accessibility and a business-friendly environment designed to support long-term growth.
Boardroom Live reflects Dubai South Business Hub Free Zone's focus on creating opportunities that go beyond business setup, giving its community access to conversations, connections and experiences that support their ambitions.
About Verchool
Verchool Platforms creates private business communities and digital environments that bring professionals together for meaningful exchange, collaboration and relationship-building.
Participation Notes
This is a private virtual session hosted within Dubai South Business Hub Free Zone.
→ Registration is subject to approval.
→ Approved participants will receive personalised joining details via email.
→ Discussions are held in trust within a secure and private community environment.