Founder Sales Playbook Workshop — Founder-led sales for AI startups
From Founder-Led Sales to Repeatable Early Revenue!
📅 Heads up! This is a Save the Date! The date shown (Dec 31, 2025) is a placeholder.
RSVP to lock in your spot! We'll personally email you the final, official date and time as soon as it's set.
About the Workshop!
Join Chris Phelan, Global Sales Leader and AI Sales Strategist for a hands-on workshop where you’ll learn foundational sales skills, build repeatable processes, and scale early revenue using proven founder-led techniques.
You’ll learn how to use a human-in-the-loop approach—combining your intuition and domain expertise with structured sales methods, to convert conversations into predictable opportunities.
Half-day workshop for AI founders: learn how to identify buy signals, map buyer organizations, and create repeatable early-pipeline plays. Includes 30 minutes of one-on-one consulting with Chris Phelan after the session
Are these you FOUNDER PAIN POINTS?:
❌ Generic sales advice doesn't fit your startup's unique needs?
❌ Outreach not working, feels awkward and yields no responses?
❌ Mixed signals from clients, what are they thinking?
❌ You're unsure how to build a scalable sales process from scratch?
IMAGINE IF YOU COULD:
* ✅ INTUITIVELY UNDERSTAND NEXT STEPS by understanding clients
* ✅ SELL WITHOUT PUSHING by focusing on value and relationships
* ✅ CREATE PERSONALIZED PITCHES that resonate with your exact audience
* ✅ FOCUS CLIENTS ON BUSINESS VALUE instead of just pitching features
* ✅ MASTER SALES PROCESSES to move deals to WINs
* ✅ BUILD A SALES ENGINE with automation and feedback loops
Bonus: Free 1:1 Consulting Session
Each participant will receive a 30-minute personal consulting session (valued at $150) with Chris Phelan. Get expert sales advice when you are working on an opportunity and need it most. Redeemable anytime!
Full Description
🤖 Why This Matters
Your early sales define your product narrative and shape investor confidence. Every founder conversation is training data for your GTM strategy, and for your sales strategy.
That’s human-in-the-loop selling: your insight fuels the process, while structure makes it repeatable and scalable.
This is how AI founders move from one-off wins to systematic revenue.
👥 Who Should Attend
AI founders and technical co-founders who want to turn early customer conversations into repeatable revenue.
Are pre–sales hire and need a structured founder-led GTM motion
Want to sharpen sales instincts using a human-in-the-loop approach
Aim to translate technical credibility into business traction and investor confidence
🧠 What You’ll Learn
Translate technical value into business impact
Map organizations and identify key decision-makers
Read and create buy intent—spot the signals that matter
Build an early pipeline using AI tools and founder resources
Move stalled deals forward with process and structure
WHAT YOU'LL RECEIVE
🧾 What You’ll Receive
Included Templates & Tools:
📘 Founder Story & Micro-Pitch Workbook
📋 Early Sales Process Blueprint
🧩 MEDDIC/SPIN Applied Deal Template
🗂 CRM & Tracking Checklist for Early Sales
💬 Objection Handling & Conversation Scripts
🧭 GTM Decision Guide
📆 30-Day Action Plan Template🎁 Bonus: 30-minute private consulting session with Chris (redeemable anytime).
🏅 Certificate awarded upon completion
Logistics
Date: TBD
Time: 1:00 PM – 4:30 PM (doors / check-in 12:45 PM)
Location: Palo Alto TBD — venue announced to registrants
Ticket: $147 (25% discount + includes a $300 consulting value)
👤 Instructor
Chris Phelan — CRO & VP of Sales, Industrial AI Optimization SaaS
20+ years leading global sales strategy and enablement for technical teams.
Chris trains founders to convert technical credibility into repeatable sales motion and investor-ready traction.