Slack AMA with Tammi Miller, Director, Lifecycle Marketing, AllTrails
Join us for a live Slack Ask Me Anything (AMA) with Tammi Miller, Director of Lifecycle Marketing at AllTrails, on the topic: Lifecycle Marketing as a Product Growth Lever. AllTrails is a leading outdoor discovery platform that helps millions of hikers, runners, and nature enthusiasts find and navigate trails around the world.
In this AMA, we’ll explore:
How lifecycle marketing fits inside a product-led growth model
Aligning product signals with cross-channel messaging
Driving activation and habit formation through lifecycle touchpoints
Measuring retention and long-term value
Building strong product–lifecycle collaboration
Location: Join the #AMA Slack Channel on https://join.slack.com/t/lifecycleluminaries/shared_invite/zt-2v28ovjv9-Lvg1rV4z_Jn5gr~ztYqGHA
About Tammi: Tammi Miller is a lifecycle marketing leader with 19+ years of experience building and scaling CRM programs for both B2B and B2C brands. She’s currently Director of Lifecycle Marketing at AllTrails, where she shapes cross-channel engagement strategy across email, push, and in-app messaging to deepen member retention, drive subscription growth, and create meaningful, personalized experiences. She brings together big-picture strategy and practical execution, turning member insights into real, measurable results.
Before AllTrails, Tammi worked on the agency side with brands like Atlassian, adidas, Banfield Pet Hospital, and more, developing customer-centric lifecycle roadmaps and experimentation strategies. She also led lifecycle marketing at Zumba, optimizing the global subscription business to move prospects, customers, and members smoothly through every stage of the funnel.