[Masterclass] The Business of Winning: Scaling Manchester City

​Join Revolut Business to discover how Manchester City is changing the business of sports, empowering digital communities, and building a modern, international revenue engine with Chief Marketing & Fan Experience Officer, Nuria Tarré.

​Building a worldwide sports empire demands more than just success on the pitch. While many international franchises struggle with cross-border operational friction and fragmented fan experiences, City Football Group has engineered a seamless, global commercial machine.

​Serving a fanbase where 99 per cent of supporters live outside the UK, Manchester City is transforming how a modern sports entertainment brand operates behind the scenes.

​Drawing on over two decades of leadership across telecommunications, aviation, and tourism, CMO Nuria Tarré brings a data-driven "outsider" perspective to football. In this exclusive session, she will reveal the strategic blueprint behind the club's international expansion and explain how integrating agile financial technology acts as a true catalyst for commercial growth.

​We will discuss:

• ​The US Strategy & Global Expansion: How Manchester City positions itself as a premier entertainment brand to capture crucial overseas markets.

• ​Creating Value from Digital Communities: The operational reality of translating premium content, consumer data, and global digital engagement into tangible ROI.

• ​The Future of Fandom: Pioneering experiential fan events like Matchday Live on Tour and using City Studios' original storytelling (such as the recent A Beautiful Obsession documentary) to deepen supporter loyalty.

• ​Powering Borderless Operations: How having the right financial partner empowers City Football Group to navigate cross-border complexities and scale revenue streams faster globally.

​Meet the Speaker

​Nuria Tarré Alvira | Chief Marketing & Fan Experience Officer, City Football Group

​Nuria is Chief Marketing & Fan Experience Officer at City Football Group where she joined in November 2015. Her role encompasses Content and Digital platforms, Fan Relationship Management, Fan Data and Insights, Retail and Brand growth. Nuria joined CFG after 20 years of experience in senior leadership roles in strategy consulting, telecom, travel and entertainment. Her career has focused on growth-oriented companies in need of performance turnaround, digital innovation and business model transformation. Nuria is well travelled, her career has seen her live and work in 12 different countries.

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