The Consultant's Edge: Marketing That Works for Life Science & Tech Consultants
Great at what you do—but not sure your marketing is actually helping you get hired?
Join the Life Science & Tech Consultants Association (LSTCA) for an interactive virtual panel discussion:
The Consultant’s Edge: Marketing That Works for Life Science & Tech Consultants
For many independent consultants and fractional leaders, the challenge is not expertise.
It is knowing how to turn that expertise into visibility, credibility, and meaningful business opportunities—without spending more time marketing than actually consulting.
And for many experienced consultants, most new work still comes through referrals.
So what role should marketing really play?
This session will move beyond generic advice about “posting more” or “building your brand” and focus on what actually helps consultants become easier to find, easier to trust, easier to refer, and ultimately easier to hire.
During this live panel, we’ll discuss:
How to position and differentiate yourself when many consultants have similar experience and credentials
Which marketing activities are most likely to create meaningful opportunities—and which may simply consume time
How referrals, LinkedIn, thought leadership, networking, partnerships, and direct outreach fit together
Whether marketing generates consulting opportunities directly—or helps referrals convert into business
What prospective clients look for when deciding whether to engage a consultant
Where to focus if you only have a few hours each month to spend on marketing
When it makes sense to bring in professional marketing support
What consultants can effectively outsource—and what they should continue to own themselves
Common marketing approaches that simply do not work as well as people think
Our panelists will bring different perspectives from across life science marketing, communications, and business development, with an emphasis on practical experience rather than theory.
No slides. No formal presentations.
Just a candid conversation about what works, what does not, and what consultants can realistically do differently.
You’ll also have the chance to ask your own questions during the live audience Q&A and hear how other consultants and fractional leaders are approaching the same challenges.
Location: Zoom Webinar (registration via Luma)
Date: December 8, 2026
Time: 12:00 PM – 1:00 PM PT
Panelists:
Kristi Heim, Founder & CEO at Lumenation
Henning Mann, Business Development, Marketing & Commercialization at HM BioConsulting
Yavnika Khanna, CEO, Impactika Consulting
Moderator:
Elena Sinclair, President, Life Science & Tech Consultants Association
Whether you are building your consulting practice, trying to create a more consistent pipeline, or simply wondering whether the time you spend marketing is actually worthwhile, this conversation is designed to help you focus on the activities that matter most.
We hope to see you there!
Interested in sponsoring this event? Reach out to us at info@lstca.org — a strong fit for marketing agencies, communications firms, professional service providers, and organizations that support independent consultants and fractional leaders.