Join Us for an Exclusive Executive Dinner & Discussion
What Gets Noticed. What Doesn't.
Marketing and CX leaders in New York are invited to join The Ortus Club and BlueConic for an exclusive dinner roundtable. Over great food and candid peer exchange, senior leaders across retail, CPG, and travel will explore the uncomfortable distance between what organisations invest in and what customers actually respond to. Expert-moderated, closed-door, and entirely off the record — attendance is complimentary and by invitation only.
The Topic
What Gets Noticed. What Doesn't.
Organisations pour resource into infrastructure, experience design, and customer-facing technology. Customers notice almost none of it. The effort is real, but so is the gap between that effort and the outcomes it's meant to produce.
This dinner examines that gap honestly — because the distance between what you invest in and what customers respond to is rarely discussed openly, and it's costing more than most organisations realise. For leaders accelerating revenue-critical decisions, the challenge isn't a lack of effort. It's knowing where that effort actually lands.
Together, we'll unpack how to remove execution friction, empower teams with real-time signals, and build the organisational trust needed to act decisively under pressure.
Where is the widest gap between what your organisation invests in and what your customers actually notice?
What execution friction is slowing your most revenue-critical decisions, and what would it take to remove it?
How do you build the organisational trust required to act on real-time signals under pressure?
The Evening
6:30 PM — Arrival of guests and reception
7:00 PM — Welcome by The Ortus Club
7:10 PM — Short address by BlueConic
7:15 PM — Discussion instigated by the moderator and continued by the group over dinner
8:15 PM — Discussion brought to a close
8:30 PM — Guests are encouraged to continue networking
Who Should Be in the Room
This evening is built for senior marketing and customer experience leaders in retail, CPG, and travel who are responsible for accelerating revenue-critical decisions and closing the gap between effort and outcome. Job titles may include Directors of Digital Marketing, eCommerce, Customer Experience, Growth, and other senior decision-makers.
Confirmed Attendees Include:
Head of Customer Experience at Wayfair
Director of Digital Marketing at The Coca-Cola Company
Head of eCommerce at Sephora
Chief Marketing Officer at YETI
Director of Growth at Chewy
and more!
How to Join
To request a seat, simply respond to your invitation or submit a request to join. Once confirmed, you'll receive a calendar invite along with full event details ahead of the evening.
The Host
BlueConic is the customer data platform that liberates companies' first-party data to drive growth, helping marketing and CX teams transform fragmented signals into real-time, actionable insight. By giving organisations a unified view of the customer, BlueConic enables the kind of decisive, friction-free action this conversation is all about.
The Organisers
The Ortus Club runs executive knowledge-sharing events worldwide, bringing senior leaders together for curated, off-the-record discussions in a relaxed, peer-to-peer setting.