Founding Sales Masterclass with Mark Roberge
The transition from founder-led sales to a scalable revenue engine is where most startups stall or break.
You've closed your first deals. You've proven there's demand. But now comes the harder question: how do you build a repeatable, data-driven sales organization without losing what made you successful in the first place? The challenge isn't just hiring salespeople; it's engineering a system that scales predictably.
Join Mark Roberge (Co-Founder of Stage 2 Capital, Founding CRO of HubSpot, and bestselling author of The Sales Acceleration Formula) and Lightfield for an evening masterclass on building the sales organization that takes you from early traction to $100M and beyond.
Mark scaled HubSpot's sales team from 1 to 450 employees and grew revenue over 6,000%. Now a Senior Lecturer at Harvard Business School, he teaches the frameworks that helped define modern sales science.
In this hands on session, you'll learn:
How to use data to identify and hire salespeople who will actually succeed at your company
How to design a sales hiring formula tailored to your specific go-to-market motion
How to build a scalable sales training and onboarding program from scratch
How to create a predictable demand generation engine using inbound methodology
How to know when it's time to scale and how to avoid scaling too early
Whether you're preparing to make your first sales hire or building the foundation for a world class revenue team, you'll walk away with proven frameworks, actionable metrics, and the same playbook that powered one of the most successful sales organizations of the past decade.
Agenda
6:00 PM – Check-in, networking & light bites
6:30 PM – Welcome (Lightfield)
6:45 PM – Sales Scaling Masterclass with Mark Roberge
7:30 PM – Q&A
8:00 PM – Closing & networking
About the speaker
Mark Roberge is the Co-Founder of Stage 2 Capital and a Senior Lecturer at Harvard Business School, where he teaches Entrepreneurial Sales and Marketing in the MBA program. As the Founding Chief Revenue Officer of HubSpot, Mark scaled the sales organization from 1 to 450 employees and increased revenue over 6,000%—helping HubSpot land at #33 on the INC 500 Fastest Growing Companies list. He's the bestselling author of The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million and was named one of Forbes' Top 30 Social Sellers in the World. Mark holds an MBA from MIT Sloan and a BS in Mechanical Engineering from Lehigh University.
Hosted by Lightfield
Lightfield: An AI-native CRM that remembers everything, then acts on it. It automatically captures and organizes every customer conversation across email, meetings, and notes, creating your team’s collective customer memory. Backed by Greylock, Lightspeed, and Coatue, Lightfield helps founders learn from every interaction and move faster toward repeatable growth.