The Retail Playbook: From Messy Middle to Exit Velocity
Retail doesn't reward the best product. It rewards the operator who knows their real numbers.
Join Joshua Schall, CPG strategist, for a live fireside chat moderated by DOSS.
You'll leave with:
The signal that separates incrementality from being another dollar swapper, and why brands that scale on gut feel rarely survive retail.
See what happens when growth outpaces the operation behind it. A real $30M case study walks through the moment a brand's margin math, cash flow, and packaging all failed the retail test at once, because the business was scaling faster than the systems underneath it could keep up.
Walk away with the actual playbook, and a way to know if you're ready before you say yes. Learn the specific moves that drove a 500+ basis point margin improvement, plus the "buffer audit" you can run on your own business to move from reactive fire drills to being ready to act on your next big retail opportunity.
Guest Speaker:
Joshua Schall, Owner & Present @ J. Schall Consulting
Joshua Schall, MBA is a CPG industry strategist emphasizing the emerging and intersecting categories of functional foods, functional beverages, and dietary supplements. Over the last 14 years, he’s successfully built J. Schall Consulting into a world-renowned leader in growth strategies for clients ranging from pre-launch to multibillion-dollar portfolio companies. He credits much of this success, as both a strategist and content creator, to a dynamic fascination with consumer behavior and the way his brain processes the world. This allows him to deconstruct patterns and "see around corners," invariably leading to compelling insights.
Moderator:
Sebastiaan Debrouwere, VP Business Development & Marketing @ DOSS
DOSS Operations Cloud is an AI-native platform that helps physical product businesses manage the flow of goods, dollars, and data across procurement, inventory, orders, fulfillment, and finance in real time. Purpose-built to replace spreadsheet chaos and rigid, consultant-heavy ERP implementations, DOSS delivers fast time-to-value and adapts as a business evolves.