MDS Day New York BFCM Countdown 2026
MDS Day New York BFCM Countdown 2026
MDS Day New York is the flagship annual gathering of the MDS community - one day, one room, the best operators in ecom.
The MDS Day New York Chapter is back for its fifth year! This year, we are building the entire day around one theme: Black Friday and Cyber Monday preparation.
The brands that win Q4 do not figure it out in November. They figure it out now. MDS Day New York is where that work happens, in a room full of operators who are running serious ecom businesses and willing to share exactly what they are doing to prepare for the biggest sales period of the year.
Every session, every presentation, and every conversation will be oriented around BFCM. Promotions, paid media, inventory planning, email and SMS strategy, retention, logistics, and everything else that separates a record-breaking Q4 from a painful one. You will leave with a sharper plan, better ideas, and a network of people you can call when things get hard in October.
Past years have brought in speakers like Neil Patel, David Ghiyam, Brad Moss, and Alex McArthur, operators and experts who showed up with real insight, not talking points. This year's lineup will be announced soon and selected with the same standard: highly relevant, deeply experienced, and worth every minute of your time.
MDS Day is built around the people in the room, members sharing what is actually working in their businesses, guests who are building at a serious level, and a format designed to create genuine value from the first session to the last drink of the night.
MDS Day started as a way to bring the community together in person. Five years later, it has become the event members look forward to most, not because of the agenda, but because of who shows up and what happens when they are all in the same room.
What to Expect
A full day of programming built entirely around Black Friday and Cyber Monday preparation
Member-led value add presentations on what is actually working right now — promotions, paid media, email, retention, inventory, and operations
Guest speaker sessions from operators and experts with a direct lens on Q4 strategy and execution
A structured networking format designed to create real introductions, not just business card exchanges
A hosted lunch and cocktail hour for continued conversation and relationship-building
A private group dinner to close out the day with confirmed attendees
A room of operators who are here to sharpen their Q4 plan, not just attend an event
Who This Is For
MDS members who are serious about maximizing Q4 and want to walk away with a sharper Black Friday and Cyber Monday plan
Ecom founders and operators in DTC, Amazon, retail, and omnichannel who are actively preparing for the biggest sales period of the year
Brand leaders on the East Coast or with a presence in New York who want to be in the room with the best operators in their space
Anyone running a consumer brand who wants honest, tactical peer exchange from people who are in the exact same position right now
Operators willing to show up prepared, share what is working, and contribute to a room that gives back more than it takes
MDS members attend free. Members are encouraged to bring a fellow ecom founder and introduce them to what MDS is about.
Agenda
9:30 AM | Arrivals
Doors open for early arrivals. Come in, get settled, and start meeting the room before programming begins.
10:30 AM | Member Value Add Presentations — BFCM Edition
MDS members take the floor to share what is driving real results heading into Q4. Expect tactical, honest, high-signal presentations on what is actually working right now — promotions, paid media, email and SMS, inventory positioning, retention strategies, and everything operators are doing to set up a record-breaking Black Friday and Cyber Monday.
11:30 AM | Guest Speakers — Q4 Strategy & Execution
Industry leaders and operators with a direct lens on Black Friday and Cyber Monday take the stage. Sessions will be focused on the decisions, strategies, and moves that separate the brands that win Q4 from the ones that survive it.
12:15 PM | Partner Speaker
A session from one of our valued partners, selected for direct relevance to Q4 planning and BFCM execution.
12:45 PM | Hosted Lunch
A served lunch with continued conversation and relationship-building.
1:45 PM | Meet N Speed
MDS's signature structured networking format. Fast, focused, and designed to make sure you leave with real introductions rather than a stack of names you will never follow up on.
3:15 PM | Guest Speakers — Deep Dive
A second round of speaker sessions going deeper on the topics most relevant to the group. Expect specific, tactical content oriented around Q4 readiness.
5:00 PM | Cocktail Hour
Two hours of open networking, drinks, and conversation. This is where the day gets informal and the best connections get made.
7:30 PM | Group Dinner — Separate Registration
The day continues with a private group dinner for confirmed attendees. Separate registration required.
Guests
MDS members can attend for free. Guests are welcome to attend for an additional fee. We encourage you to invite a fellow ecom guest to show what MDS is all about!
All participants will need to register through this page.
We will be booking space based on the number of participants that have tickets, so please make sure to ONLY get a ticket if you are 100% sure that you will attend. ** If you get a ticket , but then cannot attend, please let us know 48 hours in advance. Cancellations within 48 hours are not eligible for refunds.