media lab by LAUREL

for leaders who want low-effort access to the people, practice, and feedback that turn a perspective into placements. you'll work alongside other operators on the same path to narrative ownership, through monthly workshops led by working journalists, editors, comms pros and creators from the outlets shaping your category. membership includes one monthly workshop and office hours to pressure-test your strategy in action. you'll receive the authority comms toolkit on signup and a monthly intelligence brief email from inside our accelerator. best for leaders who want the media lab ecosystem on retainer without the pressure to immediately perform.

ten weeks of advisory and execution support to win earned media, build source relationships, and run a coordinated narrative strategy that drives credibility and placement. two cohort sessions weekly, 1:1 strategy time with practicing editors, journalists, and producers, and a published capstone essay. members have placed in Rolling Stone, Fast Company, Forbes, Axios, and the trade press that moves their categories. includes 6 months in the incubator after completion. limited seats, by application. cohort one launches 5/19.